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What Van? Land Announced

Press Release: 20/02/08

British International Motor Show Will Be Van-Tastic!

• Motor Show's commercial vehicle display to appeal to small businesses
• Tickets on sale now - www.britishmotorshow.co.uk

The latest developments in the world of vans will be featured amid the glamour and excitement at this summer's British International Motor Show (23 July-3 August) at ExCeL London, when What Van? Land appears for the first time. The UK's biggest motoring event will host this all-new attraction which will highlight products and innovations from a wide range of light commercial vehicle manufacturers.

The addition of the LCV area is expected to broaden the appeal of the Show to an even wider audience, including current and prospective van owners, such as sole traders and small business owners. Visitors to the area will find a large selection of new models, interesting concepts and specialist conversions on display.

"We are confident that What Van? Land will bring added appeal for those who plan to attend the Show to see the traditional automotive displays," explained Kirsty Perkinson, the Show's marketing director. "Small business owners and self-employed LCV users who are visiting the main area of the Show will be able to mix business with pleasure, and are certain to find this specialist attraction particularly interesting.

"Among the Motor Show's regular visitors are self-employed van users and people with purchasing responsibility in small and medium-sized businesses which run just one or a small number of vans. They might not normally visit a dedicated commercial vehicle show, which would typically cater for vehicle fleet managers from larger organisations. The addition of the LCV area to this year's British International Motor Show gives individuals from smaller companies an added incentive to visit the Show at ExCeL."

Supported by Britain's biggest monthly van magazine, What Van? Land complements other specialist areas at the Show, including the Supercar Paddock, Heritage Enclosure and the ultra-luxurious Marine Experience, which showcases a wide variety of craft, from power to sail, from dinghies to multi-million-pound yachts and motor cruisers.

The 2006 Motor Show proved to be a big hit with motoring enthusiasts the world over, drawing over 415,000 attendees to ExCeL, exceeding all expectations and securing its status in the international automotive industry calendar. This year the Show is set to be even bigger and better, and is projected to attract over 550,000 visitors.

Tickets for the Show are available now at www.britishmotorshow.co.uk or by calling 0871 230 5588. An adult weekday ticket costs just £10.

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Notes to the Editor

International Press Day will be on Tuesday 22 July 2008. Accreditation for press day will be arranged in advance of the Show. Details of how to register for accreditation will be communicated shortly.

About What Van?

Britain's biggest and best monthly van magazine, What Van? offers its readers an easy-to-read package of news, features and interviews, as well as test drive reports and comprehensive specification tables. For more information visit www.whatvan.co.uk.

About The British International Motor Show

The British International Motor Show will be open to the public from 23 July until 3 August 2008 at ExCeL London. Adult tickets start at just £10, children's tickets from £6. Family tickets cost from £25, while group tickets start at £8. For more information about the Show or to book tickets visit www.britishmotorshow.co.uk or call 0871 230 5588.

International Press Day will be on Tuesday 22 July 2008. Details of how to register for media accreditation in advance of the Show will be communicated shortly.

The Show is organised by International Motor Industry Events (imie) under licence from the Society of Motor Manufacturers and Traders (SMMT).

About imie

imie (International Motor Industry Events Limited) is an independent professional exhibition and event organiser, headed by Single Market Events managing director Tim Etchells and London EventCo managing director Rob Mackenzie. imie will organise the British International Motor Show until 2014 under licence from the SMMT.

About SMMT

The Society of Motor Manufacturers and Traders (SMMT) is the trade association for the UK motor industry. Founded in 1902, the Society organised its first large-scale motoring exhibition the following year at Crystal Palace. The British International Motor Show was held at a number of different venues during the last century. In 2006 the SMMT took the ground-breaking decision to move the Show to ExCeL London and granted imie a ten-year licence to organise the biennial Show.

PR contacts

PFPR Communications has been appointed to handle specialist automotive communications for the British International Motor Show. Contacts:

Peter Cox - Tel: +44 (0) 1622 766 527; Mobile: +44 (0) 7753 859 079; Email: peter.cox@pfpr.com

David Fitzpatrick - Tel: +44 (0) 1622 766 524; Mobile: +44 (0) 7894 395 101; Email: david.fitzpatrick@pfpr.com