British International Motor Show, Excel London, 23 July - 3 August 2008
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UK's Biggest Motor Show to Hit London in July 2008
Press Release: 12/12/07
Over half a million people are expected to visit The British International Motor Show in 2008, making it the biggest automotive exhibition in the UK. The organisers are confident that ticket sales will top the 550,000 mark as motoring enthusiasts, car buyers and fun-seeking families visit what is set to be the hot ticket of the summer.
The UK's largest consumer exhibition, the Show will be open to the public from Wednesday 23 July until Sunday 3 August, and will feature over 60 vehicle marques and 600 new cars. Though the doors are not due to open for another eight months, over 80 per cent of stand space has already been sold.
The Show is returning to ExCeL London where last year's award-winning event attracted over 415,000 attendees, exceeding the expectations of the industry and securing its status in the international automotive industry calendar.
As well as offering the chance to see the broadest range of cars at any UK exhibition, the Show will include a host of interactive features to keep the crowds entertained. New for 2008 are:
- The Heritage Enclosure and Parade - a driving display providing the sights, sounds and thrills of supercars from the last five decades
- The Marine Experience - the British Marine Federation brings marina glamour with a line-up of luxury craft and a programme of on-water entertainment throughout the Show
- Kidz Car Zone - fun-packed entertainment for the drivers of tomorrow
- Drift School - a chance for visitors to be driven sideways around a demanding circuit by professional drivers
These innovations will appear alongside all-new versions of the most popular attractions from 2006, including:
- The Autoglym Supercar Paddock, a high-octane collection of luxury marques
- The 4x4 Experience, a challenging terrain for testing the best of the off-road pack
- Motor Theatre, a thrilling live-action stunt show
- The Motor Show Music Festival, featuring world-famous live acts in the purpose-built dockside arena each night of the Show
Marketing Director of the event Kirsty Perkinson said, "Vehicle manufacturers have responded very positively to our plans for the 2008 Show, and we are delighted that so many have already signed up to attend. We expect to increase the number of world vehicle debuts, building on the 14 unveilings in 2006, and several reveals are already scheduled to take place.
"When the Show returned to London last year, after 30 years away from the capital, the public demonstrated its appetite for a high quality, interactive exhibition of the best the motoring world has to offer. Our objective for 2008 is to deliver an even better experience for show-goers, and we are very confident that our plans will help us exceed 550,000 ticket sales," she concluded.
Notes to editors:
International press day will be on Tuesday 22 July 2008. Accreditation for press day will be arranged in advance of the Show. Details of how to register for accreditation will be communicated in the new year.
About the British International Motor Show 2008
TThe British International Motor Show will be open to the public from 23 July until 3 August 2008 at ExCeL London. Tickets go on sale in February 2008, starting from just £8 - visit the website for updates and information www.britishmotorshow.co.uk The Show is organised by International Motor Industry Events (imie) on behalf of the Society of Motor Manufacturers and Traders (SMMT).
imie
imie, International Motor Industry Events Limited, is an independent professional exhibition and event organiser, headed up by Single Market Events MD Tim Etchells and London EventCo MD Rob Mackenzie. imie will organise The British International Motor Show until 2014 under licence from the SMMT. International Motor Industry Events Ltd, Broadwall House, 21 Broadwall, London, SE1 9PL. tel: +44 (0) 20 7654 0600 fax: +44 (0) 20 7654 0601 email: info@imie.co.uk
About SMMT
The Society of Motor Manufacturers and Traders (SMMT) is the trade association for the UK motor industry. Founded in 1902, the Society organised the first British International Motor Show at Crystal Palace. In 1978, the Motor Show moved to Birmingham's NEC where it was held every second year until 2004. In 2006, SMMT took the ground-breaking decision to move the Motor Show to ExCeL London and granted imie a ten-year licence to organise the biennial show. For further information contact Nigel Wonnacott or Janet Wilkinson at SMMT's Press Office on +44 (0) 20 7235 7000.
For further media information, please contact PFPR Communications:
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