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IMIE Partner with NBS Update

Press Release: 20/02/08

Hot Yachts and Star Cars To Bring Added Glamour to UK's Biggest Consumer Show

Luxury boats will be lining up alongside motoring exotica at this year's British International Motor Show when the event opens on 23 July at ExCeL London, following the announcement that marine event organisation National Boat Shows (NBS) is partnering with the UK's biggest and best-loved automotive exhibition to stage the 'Marine Experience'.

Building on the success of the multi-award-winning Motor Show in 2006, the new partnership will see NBS taking full advantage of ExCeL London's scenic waterfront setting, to showcase a wide variety of craft, from power to sail, from dinghies to multi-million-pound yachts and luxury cruisers.

The vessels will be positioned adjacent to the Show's 'Heritage Enclosure', which will present a dazzling collection of supercars and sportscars from the last 50 years. To complement the displays, the dockside exhibition will play host to an exciting, on-water entertainment programme, with demonstrations running for the duration of the Show.

Rob Mackenzie, imie managing director, said: "This strategic tie-up represents a natural synergy between the worlds of motoring and sailing, and we're delighted NBS is on-board for this summer. Boats are the perfect complement to the British International Motor Show, and ExCeL London's waterfront setting provides the ideal backdrop."

Andrew Williams, Managing Director for National Boat Shows, said: "This is a great opportunity for the marine industry to showcase itself in an amazing on-water location at a great time of the year, bringing boating to a whole new audience. It is also at a perfect time to promote our Southampton and London Shows which follow soon afterwards.

"Support from key members of the marine industry has been extremely positive and we will be working hard to deliver another outstanding marine showcase in the UK."

The British International Motor Show is the UK's largest consumer exhibition. Over 550,000 visitors are expected to attend the Show in 2008, to see 60 vehicle manufacturers displaying 600 models, including a number of world debuts.

Tickets for the Show are now on sale, with prices starting at just £10 for an adult weekday pass and £6 for a child's ticket. A weekday family ticket will admit two adults and two children, and costs only £25. Tickets are available through the Show's all-new website at www.britishmotorshow.co.uk or by calling 0871 230 5588.

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About The British International Motor Show

The British International Motor Show will be open to the public from 23 July until 3 August 2008 at ExCeL London. Adult tickets start at just £10, children's tickets from £6. Family tickets cost from £25, while group tickets start at £8. For more information about the Show or to book tickets visit www.britishmotorshow.co.uk or call 0871 230 5588.

International Press Day will be on Tuesday 22 July 2008. Details of how to register for media accreditation in advance of the Show will be communicated shortly.

The Show is organised by International Motor Industry Events (imie) under licence from the Society of Motor Manufacturers and Traders (SMMT).

About imie

imie (International Motor Industry Events Limited) is an independent professional exhibition and event organiser, headed by Single Market Events managing director Tim Etchells and London EventCo managing director Rob Mackenzie. imie will organise the British International Motor Show until 2014 under licence from the SMMT.

About SMMT

The Society of Motor Manufacturers and Traders (SMMT) is the trade association for the UK motor industry. Founded in 1902, the Society organised its first large-scale motoring exhibition the following year at Crystal Palace. The British International Motor Show was held at a number of different venues during the last century. In 2006 the SMMT took the ground-breaking decision to move the Show to ExCeL London and granted imie a ten-year licence to organise the biennial Show.

PR contacts

PFPR Communications has been appointed to handle specialist automotive communications for the British International Motor Show. Contacts:

Peter Cox - Tel: +44 (0) 1622 766 527; Mobile: +44 (0) 7753 859 079; Email: peter.cox@pfpr.com

David Fitzpatrick - Tel: +44 (0) 1622 766 524; Mobile: +44 (0) 7894 395 101; Email: david.fitzpatrick@pfpr.com