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IMIE Partner with NBS to Drive New Audiences

Press Release: 05/12/07

In a landmark industry move, the UK's largest consumer exhibition, The British International Motor Show (BIMS) today announces a partnership with another leading event organiser, National Boat Shows (NBS). The coming together of two of the UK's best loved shows will produce a fantastic combination of cars, boats and lifestyle and strengthen the BIMS core values of glamour, style and excitement.

Building on the run-away success of the reinvigorated 2006 British International Motor Show which saw the event move to London after 30 years at the NEC, the move is designed to broaden the appeal of the Show and attract new audiences including families and high net worth individuals.

Enhancing the 2006 on-water entertainment, the new 'Marine Experience' feature will make full use of the waterfront setting at ExCeL. The collection will showcase some of the world's finest, luxury yachts alongside the Heritage Enclosure and Parade Ring. A selection of boats of all shapes and sizes will also be proudly displayed on a purpose built Marina.

Rob Mackenzie, imie managing director, said: "This strategic partnership tie-up is representative of the natural synergy between super cars and luxury boats and we're delighted NBS is onboard for next summer. Boats are the perfect complement to The British International Motor Show and ExCeL London's waterfront setting provides the ideal backdrop,"

Andrew Williams, Managing Director for National Boat Shows comments: "This is a great opportunity for the marine industry to showcase itself in an amazing on-water location at a great time of the year, bringing boating to a whole new audience. It is also at a perfect time to promote our Southampton and London Shows which follow soon afterwards.

"Support from key members of the marine industry has been extremely positive and we will be working hard to deliver another outstanding marine showcase in the UK." The British International Motor Show is the UK's largest consumer show by over 100,000 visitors and has won five prestigious industry awards: Exhibition of the Year, Best Marketing Campaign and Best Automotive Exhibition at the Event Awards, and Most Effective Marketing Campaign and Most Impressive Visitor Experience at the Exhibition News Awards.

After the success of 2006, the show promises to be spectacular day out with even more global vehicle launches, more interactive entertainment and more fun than ever.

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Notes to editors:

For more information please contact the Motor Show team at Seventy Seven PR, Isabel Shirley, Michelle Saxby or Paul Johnson at Seventy Seven PR on 020 7492 0977, michelle.saxby@77pr.co.uk, paul.johnson@77pr.co.uk or isabel.shirley@77pr.co.uk.

The British International Motor Show

The British International Motor Show is open to the public from 23 July - 3 August 2008 at ExCeL London. Visitor numbers for 2006 were 415,536 (ABC audited). International Press Day - 22nd July, VIP Preview Day - 23rd July. www.britishmotorshow.co.uk

imie

imie, International Motor Industry Events Limited is an independent professional exhibition and event organiser, headed up by Single Market Events MD Tim Etchells and London EventCo MD Rob Mackenzie. imie will organise The British International Motor Show until 2014 under licence from the SMMT. International Motor Industry Events Ltd, Broadwall House, 21 Broadwall, London, SE1 9PL. tel: +44 (0) 20 7654 0600 fax: +44 (0) 20 7654 0601 email: info@imie.co.uk

SMMT

The Society of Motor Manufacturers and Traders (SMMT) is the trade association for the UK motor industry. Founded in 1902, the Society organised the first British International Motor Show at Crystal Palace. In 1978, the Motor Show moved to Birmingham's NEC where it was held every second year until 2004. In 2006, SMMT took the ground-breaking decision to move the Motor Show to ExCeL London and granted imie a ten-year licence to organise the biennial show. For further information contact Nigel Wonnacott or Janet Wilkinson at SMMT's Press Office on +44 (0) 20 7235 7000.

NATIONAL BOAT SHOWS

National Boat Shows is the organiser of the Collins Stewart London Boat Show and the PSP Southampton Boat Show. The Collins Stewart London Boat Show, now in its 54th year, is held at ExCeL London and runs from 11-20 January 2008 - www.londonboatshow.com. The PSP Southampton Boat Show, which takes place from 12-21 September 2008 at Mayflower Park, celebrates its 40th anniversary - www.southamptonboatshow.com.

National Boat Shows is the subsidiary of the British Marine Federation, the trade association for the UK leisure marine industry. Its 1500 members are drawn from both the seagoing and inland sectors of the marine industry, and supporting services.

For more information on National Boat Shows please contact the NBS Media Team at Publicasity on 020 7632 2432 or email Boatshow@publicasity.co.uk.