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BIMS Appoints Seventy Seven and PFPR

Press Release: 04/12/07

International Motor Industry Events (imie), organiser of the British International Motor Show, has appointed Seventy Seven PR and specialist automotive agency PFPR to promote the Show - UK's largest consumer exhibition - which opens at ExCeL London on 23 July 2008. The agencies are tasked with helping to attract over 550,000 visitors to the 12-day motoring celebration, representing a 33 per cent increase on 2006 ticket sales.

Seventy Seven has been retained to fulfil the lifestyle PR brief in a non-competitive pitch, after success in 2006 moving the reinvigorated show from Birmingham to London. Seventy Seven's remit is to secure coverage outside of the motoring press, ensuring show news reaches everyone from petrolheads to families alike and includes a focus on industry environmental messaging. The team consists of Alan Twigg, Michelle Saxby, Paul Johnson, Isabel Shirley and Nicki Ackers.

Following a three-way pitch, PFPR has been appointed to secure coverage in specialist automotive media in the UK and to secure 35% international press attendance. The UK's leading agency for motoring PR, PFPR will work with exhibiting vehicle manufacturers, many of whom are existing clients of the Kent-based agency, to ensure that all Show news is effectively communicated to the world's motoring media. The account team is led by Peter Cox and David Fitzpatrick.

Kirsty Perkinson, imie marketing director said, "We're delighted to work with Seventy Seven PR again. With the appointment of PFPR to fulfil the specialist motoring PR brief, we are confident that the right team is in place to deliver a comprehensive PR programme for the 2008 show."

The two agencies will work closely together as well as working seamlessly with the SMMT press office. imie will also be looking to appoint a broadcast agency in the new year.

The British International Motor Show runs from 22 July to 3 August 2008 at ExCeL London. After the success of 2006, the show promises to be another spectacular day out with even more global vehicle launches, more interactive entertainment and more fun than ever.

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Notes to editors:

*Further information on sponsors, celebrity appearances, exhibitors and launches at the show can be obtained from Isabel Shirley, Michelle Saxby or Paul Johnson at Seventy Seven PR on 020 7492 0977, michelle.saxby@77pr.co.uk, paul.johnson@77pr.co.uk or isabel.shirley@77pr.co.uk.

The British International Motor Show

The British International Motor Show is open to the public from 23 July – 3 August 2008 at ExCeL London.

imie

imie, International Motor Industry Events Limited is an independent professional exhibition and event organiser, headed up by Single Market Events MD Tim Etchells and London EventCo MD Rob Mackenzie. imie will organise The British International Motor Show until 2014 under licence from the SMMT. International Motor Industry Events Ltd, Broadwall House, 21 Broadwall, London, SE1 9PL. tel: +44 (0) 20 7654 0600 fax: +44 (0) 20 7654 0601 email: info@imie.co.uk

SMMT

The Society of Motor Manufacturers and Traders (SMMT) is the trade association for the UK motor industry. Founded in 1902, the Society organised the first British International Motor Show at Crystal Palace. In 1978, the Motor Show moved to Birmingham's NEC where it was held every second year until 2004. In 2006, SMMT took the ground-breaking decision to move the Motor Show to ExCeL London and granted imie a ten-year licence to organise the biennial show. For further information contact Nigel Wonnacott or Janet Wilkinson at SMMT's Press Office on +44 (0) 20 7235 7000.